Fred VG

Hi, I'm Fred (Van Geloven), digital product designer. I currently live in Massachusetts (USA) with my wife and son. This is my website.

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Fred's posts

A successfully abandoned project

This weekend I spent some time on a project that I'm now abandoning. You might be surprised to hear (read) that I still consider this a success and a long term win. Here's what happened. I wanted to create an easy and fun to digest…

30 years later, still a favorite.

A picture of a turntable playing DJ Shadow's Endtroducing... album. The record sleeve is sitting next to the record player.

Playing around with Claude Design and realizing it very much behaves like an intern. I can get draft-level output from it, but need to hold its hand. There's lots of editing and re-prompting that needs to happen, but it's definitely faster than an actual human. My 2 main concerns are: how much work would it be for a developer to take this from prototype to production-ready? And, would it ever contribute cool, valuable, or surprising ideas like a good intern would?

MVPs. The good, the bad, and the ugly.

Some digital product design deliverables get a bad rap. Often the criticism is valid though. Take personas for example. They're often biased, disconnected from reality, not well-researched, just UX theater, etc. But, when done — and used — right, personas can be a valuable tool*.

UK - US Jazz Dataviz

My brother-in-law and I are always sharing music recommendations and we both love jazz. A few years ago, I created a print for him. The print features a data visualization to show connections and collaborations between a bunch of musicians. I — somewhat randomly —…

One more update — #Open-To-Work

OK, I promise I'll stop posting these #open-to-work updates (soon). On January 1st, CommunicateHealth — the company I worked for since late 2017 — merged with Lumina Corps. This was not supposed to be a big change. My job title, list of responsibilities, clients, and…

Thought leadership: talks, trainings, and mentorship

Training and mentoring In my role as product design strategist and UX/UI designer, I was fortunate to mentor and train coworkers on my team. I strongly believe in the power of cross-functional knowledge sharing. As much as I enjoy teaching my peers about my areas…