The challenge

The Office of Disease Prevention and Health Promotion (ODPHP) has an online presence that spans several websites. These websites are very diverse in purpose and they serve a wide range of people. At the same time, it's important that there is continuity when it comes to the user experience and visual identity.

What we did

I served as the UX lead and strategist on all the ODPHP properties we managed. This means I was involved in end-to-end design and development. This work included research, UX strategy, roadmap planning, UX/UI/Ix design, Information Architecture, UX writing, prototyping, and more.

We designed and developed design systems and Drupal CMS environments for each of the websites while maintaining consistency and coherence across all of ODPHP.

Why it matters

We were able to increase adoption, retention, and engagement across the board. As we did this, we also improved usability and accessibility. Over the years, we served millions of people, ranging from consumer audiences to highly specialized public health professionals. Healthy People 2030, just one of the websites, serves nearly 3 million people annually, more than double its predecessor.

Metrics are important, and it's nice to see the work validated this way. But the numbers only tell part of the story. The real story is told by our audiences. We consistently hear, through usability testing and direct feedback, how much easier the ODPHP websites make people's jobs compared to similar tools or previous versions.

"[This infographic] is really helpful because it clearly puts into words what I could cite instead of having to take the extra time to think 'how do I say this?' — it provides some language for me." — Usability Research Participant