Healthy People 2030: Data Display

The challenge

With over 500 objectives and tens of thousands of associated data points, the UI and interaction design of Healthy People 2030's data display was a big, fun challenge. Not only are the data complex and broad in scope, but the audiences are diverse too. The data visualizations needed to be user-friendly and work with a wide variety of devices and technologies.

 
A screenshot of the Healthy People 2030 search results page for "all objectives". The screenshot shows that there are 507 objectives in total. The top of the list is in view so we can see that objectives have dynamic data (such as their current status) included in the list view. There are also a bunch of filters and sort options available.

What we did

Working in close collaboration with our clients at The Office of Disease Prevention and Health Promotion (ODPHP) and The National Center for Health Statistics (NCHS), I created a fully integrated data visualization tool that allows visualizations to be customized and filtered based on specific user needs. The data can be explored from a variety of perspectives and in multiple formats: charts, tables, and maps.

A screenshot of the top portion of the data page. There's a data snippet that communicates the most important and recent data in a clear and engaging way. Below that is a filtering tool that allows for drilling down deeper into the data to get more details or get additional insights.

The visualizations integrate with each of the 500+ objectives in a way that makes it intuitive to start from a high level and drill down to increasing detail. Because understanding disparities is a high priority, we built a user-friendly way to find and interpret disparities data.

 
A screenshot showing a disparities chart that illustrates the difference between the highest/lowest groups by disability status for people with dental insurance.

Why it matters

Compared to Healthy People 2020, we provided additional functionality while also improving discoverability and ease of use. This makes the vast amount of data more usable and more useful. The new data display interface has greatly increased adoption and engagement.

[What makes it easy to use health data?] "Being able to visualize that data, and perhaps sometimes give people the ability to choose how they want to see it or how they want to slice and dice and manipulate it." — Usability Research Participant