Fred VG.

Fred VG

Hi, I'm Fred (Van Geloven), digital product designer. I currently live in Massachusetts (USA) with my wife and son. This is my website.

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Fred's posts

MVPs. The good, the bad, and the ugly.

Some digital product design deliverables get a bad rap. Often the criticism is valid though. Take personas for example. They're often biased, disconnected from reality, not well-researched, just UX theater, etc. But, when done — and used — right, personas can be a valuable tool*.

UK - US Jazz Dataviz

My brother-in-law and I are always sharing music recommendations and we both love jazz. A few years ago, I created a print for him. The print features a data visualization to show connections and collaborations between a bunch of musicians. I — somewhat randomly —…

One more update — #Open-To-Work

OK, I promise I'll stop posting these #open-to-work updates (soon). On January 1st, CommunicateHealth — the company I worked for since late 2017 — merged with Lumina Corps. This was not supposed to be a big change. My job title, list of responsibilities, clients, and…

Thought leadership: talks, trainings, and mentorship

Training and mentoring In my role as product design strategist and UX/UI designer, I was fortunate to mentor and train coworkers on my team. I strongly believe in the power of cross-functional knowledge sharing. As much as I enjoy teaching my peers about my areas…

Bruce Springsteen — Streets of Minneapolis

Woody Guthrie would be proud. We need more of this. Every single American* needs to speak up and take a stand. When we look back, "I didn't know" or "I didn't want to make things political" won't be an acceptable excuse. You do know, and at some point everything becomes political.

*Non-Americans can (and should) protest too: Billy Bragg — City of Heroes  

This is taste. The relentless, almost painful ability to know what should exist, what shouldn't, and where quality matters.

Taste — Sarah Guo

Healthy People 2030: Data Display

The challenge With over 500 objectives and tens of thousands of associated data points, the UI and interaction design of Healthy People 2030's data display was a big, fun challenge. Not only are the data complex and broad in scope, but the audiences are diverse…